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The MAX Model – Gene Lynch

Date: June 20, 2000
Speaker: 
Gene Lynch — WebCriteria

Come Meet Max! Portland’s own Webbed Wonderboy will make his first local public appearance at CHIFOO’s June 2000 meeting. Gene Lynch, Design Technologies, Inc., will introduce The Max Model: A Standard Web Site User Model. Results from the first round of testing will be presented followed by an open discussion.

Accessibility of information is a critical issue for Web developers and site owners. To measure accessibility, The Max Model was created using the GOMS modeling approach and a host of research on Web site behavior. The result is a model unique to Web usage patterns with a broad set of psychological, cultural, infrastructure and system characteristics. By incorporating the human, the Max Model can yield more than just page hits and time between clicks and provide a more holistic measurement of accessibility.

Gene Lynch has been active in appointed and elected leadership positions in ACM/SIGCHI, the premier worldwide professional association for Human-Computer Interaction, for the last 17 years. He has been a frequent contributor to the technical programs of the annual international CHI conference. Previously, he chaired the ANSI/HFES standards development effort in the US and represented the US to the International Standards Organization. Dr. Lynch has been creating models of human-computer interactions since the late ‘70s. He conducted research into the application of GOMS modeling and Cognitive Complexity Theory. As director of Tektronix Design Technology Laboratory, Gene was responsible for the Customer-Centered Research and Design, Software Tools, Software Process Improvement Program, and Corporate Industrial Design groups. Dr. Lynch received his Ph.D. from the University of Notre Dame. You can find Gene at www.designtech.com.
Max was first introduced at the 5th Annual Human Factors & the Web Conference at NIST, on June 3, 1999.

Max is currently employed as a Browsing Behavior Agent at WebCriteria, a Portland Web research company.

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