Date: May 1, 2013
August de los Reyes — Samsung

talk revisits a framework for thinking about design and emotion introduced in 2007. A little over half a decade later, design has advanced to being one of the key differentiators in the business arena—namely for its power to forge strong emotional bonds. In other words, design helps experiences kick ass. How does one measure such a seemingly unquantifiable trait? This talk addresses this question with the second chapter of our story.

The competitive environment for technology is changing, and its impact on experience design is deep: capabilities, features, and functions are no longer enough. Emotional engagement will distinguish successful consumer experiences of the future. Designing in this world requires us to change the way we think about people and products. This presentation provides a brief overview of a counter-intuitive emotional design approach and its application to one of the hallmarks of the next phase in interaction design: Natural User Interface.

About the Speaker
August de los Reyes (@augustdlr) is a designer. He lives in Silicon Valley and works for Samsung. Previously with Microsoft, his teams helped design Windows 8, Surface, and the design language formerly known as Metro. He is a graduate of Harvard and a fellow of the Royal Society of Arts.