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The Coming Extinction Level Event for Brands & Companies

July 1, 2020

Nathan Shedroff, Seed Vault Ltd

The Coming Extinction Level Event for Brands & Companies (and What UX Can Do About It)

As outlandish as it sounds, ten global companies are quickly positioning themselves to own nearly every customer relationship—and capture most of the value from these. After 20 years of the Web disintermediating “middle men,” Facebook, Amazon, Tencent, Google, Baidu, etc. are now implementing conversational interface platforms that will reintermediate everything and everyone. This spells economic disaster for anyone without the financial or technical resources to build their own conversational interfaces to services of all types. UX developers of all kinds bridge the distance between our clients/companies and our customers and we can have as big an impact on strategy as anyone else in the company. In fact, we may be the only ones in a position to save our companies and clients from their impending doom.

About the Speaker

Nathan ShedroffNathan, @nathanshedroff, is a serial entrepreneur, customer experience and business strategist, education innovator, author, and speaker. Currently, he is the executive director of Seed Vault Ltd, a Singapore-based, open, independent alternative to conversational AI platforms like Alexa, OK Google, and WeChat, etc.—all built on blockchain. Nathan has written over ten books, started over six companies, and founded the ground-breaking Design MBA program at California College of the Arts, where he continues to teach. He is focused on building new tools for strategy and communication and leads the Food Clarity Framework initiative for making food systems more clear.

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