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Faulty By Design

Vector Image of William Gribbons, PhDFAULTY BY DESIGN:
A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING
February 10, 2016
William Gribbons, PhD, Bentley University

The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our thinking capacity, facilitating more effective decisions through a variety of design practices.

About the Speaker

Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts.

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Workshop: Presumptive Design

Vector Image of Leo FrishbergPRESUMPTIVE DESIGN WORKSHOP: BOUNDED, IRRATIONAL DESIGN RESEARCH PROCESS
January 29, 2016
Leo Frishberg, Phase II

In this workshop, Frishberg will offer a design-thinking-based framework for embracing this irrational state of affairs. Rather than eliminating or decrying our irrational process, Frishberg sketches out how Presumptive Design both welcomes and leverages our irrationality.

REGISTRATION
Early bird – by December 15th
Late registration – starts January 15th

PRICE
CHIFOO Members
$225 Students
$250 Early birds and Members
$275 Late registration

Non-CHIFOO Members
$250 Students
$275 Early birds and Members
$300 Late registration
Lunch and complimentary copy of Presumptive Design-Design Provocations for Innovation by Leo Frishberg.

About the Speaker

For over 40 years, Leo has a B.A. in Environmental Planning from UCSC and an M.Arch from SCI-ARC. In 1984, Leo began his career as a User Experience Architect. In 2004, Leo began to formalize his approach to design research, a process he calls Presumptive Design.

 

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