FAULTY BY DESIGN:
A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING
February 10, 2016
William Gribbons, PhD, Bentley University
The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our thinking capacity, facilitating more effective decisions through a variety of design practices.
About the Speaker
Bill Gribbons is Director of the graduate Human Factors program at Bentley University, Waltham, Massachusetts.