Designers are often told that users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and...
PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE Charles Lambdin, Intel Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is...
