Date: February 7, 2007 Speaker: David Siegel — Dray & Associates Our field has been overly preoccupied with return on investment (ROI) as the basis for making the business case for user centered design (UCD). However, experience has shown that the most...
Date: January 10, 2007 Speaker: Tom Herceg — Tektronix, Inc. Over the past decade, business leaders have been bombarded with a myriad of business magazine articles on design, design awards, and consulting firms pitching their approach to design. Likewise,...
