The adoption of all things Internet has raised America’s love affair with technology to a fevered pitch. No area of our daily lives is untouched by the rapid changes in […]
Tag Archives | Speaker Series 2004
Whose Line is It Anyway: Innovation, Ethnography, and Improv – Steve Portigal
Customer researcher Portigal looks at two not-usually-combined-or-even-discussed-together approaches to direct experience: the theatrical activity of “improv” and participant-observer user research. As the “learner”, he shares some of his process and […]