PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE Charles Lambdin, Intel Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is...
PRESUMPTIVE DESIGN WORKSHOP: BOUNDED, IRRATIONAL DESIGN RESEARCH PROCESS Leo Frishberg, Phase II As designers and researchers we are passionate about discovering the real needs of our constituents and more importantly, bringing solutions that matter to their lives....
BOUNDED IRRATIONALITY IN EVERYDAY MOMENTS Michelle Kittrell, Researcher at American Family Insurance Everyone deals with bounded irrationality in everyday moments. It’s so common that we may not realize it. When it happens we may shrug our shoulders and blame it on a...
Virtual Event Details
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