BOUNDED IRRATIONALITY IN EVERYDAY MOMENTS November 2, 2016 Michelle Kittrell, Researcher at American Family Insurance If we look closely at interactions that frustrate us we can clearly see bounded irrationality at play, disrupting our ‘expected’...
PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE January 6, 2016 Charles Lambdin, Intel In this talk you will learn how Presumptive Design differs from traditional user-centered design, as well as how it welcomes and leverages our irrationality by utilizing failure as the...
PRESUMPTIVE DESIGN WORKSHOP: BOUNDED, IRRATIONAL DESIGN RESEARCH PROCESS January 29, 2016 Leo Frishberg, Phase II In this workshop, Frishberg will offer a design-thinking-based framework for embracing this irrational state of affairs. Rather than eliminating or...
PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE Charles Lambdin, Intel Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is...
PRESUMPTIVE DESIGN WORKSHOP: BOUNDED, IRRATIONAL DESIGN RESEARCH PROCESS Leo Frishberg, Phase II As designers and researchers we are passionate about discovering the real needs of our constituents and more importantly, bringing solutions that matter to their lives....
