MARKETING ISN’T STORYTELLING. IT’S WORLD BUILDING. Ian Lurie, Portent For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They...
DESIGNING FOR HAPPINESS Pamela Pavliscak, Change Sciences? Technology is a field full of optimists. We design technologies to make life easier, to help tiresome chores go faster, to add value to people’s lives. We strive for seamless interaction. We obsess over the...
LET’S PRETEND: USING PERSONAS TO PLAY WITH PROBLEMS Carolyn Chandler, Mira Fitness Anna van Slee, Sideshow Collectibles Designers are problem solvers. It can be tempting to think that the people we are solving for are predictable participants in the solution, but the...
Designer Myopia Rian Van Der Merwe, Wildbit The all-too-common phenomenon whereby, despite our best intentions, we sometimes design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and...
