LET’S PRETEND: USING PERSONAS TO PLAY WITH PROBLEMS September 14, 2016 Carolyn Chandler, Mira Fitness Anna van Slee, Sideshow Collectibles To uncover the most common problems, designers must empathize with their users and come to know the spaces and times in which...
DESIGNING FOR HAPPINESS July 13, 2016 Pamela Pavliscak, Change Sciences? What does it mean to design for happiness? Based on a combination of design research and data science, this session will explore what makes people happiest when they use technology and what we...
MARKETING ISN’T STORYTELLING. IT’S WORLD BUILDING. April 6, 2016 Ian Lurie, Portent For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single...
FAULTY BY DESIGN: A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING February 10, 2016 William Gribbons, PhD, Bentley University The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the...
FAULTY BY DESIGN: A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING William Gribbons, PhD, Bentley University “I tell my graduate students each semester the human mind is not optimized for complex decision-making, which explains why we all regularly make...
