Let’s PretendSeptember 14, 2016

LET’S PRETEND: USING PERSONAS TO PLAY WITH PROBLEMS Carolyn Chandler, Mira Fitness Anna van Slee, Sideshow Collectibles Designers are problem solvers. It can be tempting to think that the people we are solving for are predictable participants in the solution, but the...

Designer MyopiaOctober 5, 2016

Designer Myopia Rian Van Der Merwe, Wildbit The all-too-common phenomenon whereby, despite our best intentions, we sometimes design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and...