Smart(?)Watch: How to Find Out What Users Want from their Wearables with Zara Logue, Wells Fargo In this presentation, Zara Logue will talk about her experiences doing independent research on wearables, including the Apple Watch, Android and Pebble watches....
Expose UX is the web TV show where startups compete for prizes while getting feedback from user experience experts. It’s Shark Tank for UX design. Learn from the experts’ advice and improve your own product! Watch past episodes here. Wednesday, August 31,...
FAULTY BY DESIGN: A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING William Gribbons, PhD, Bentley University “I tell my graduate students each semester the human mind is not optimized for complex decision-making, which explains why we all regularly make...
MARKETING ISN’T STORYTELLING. IT’S WORLD BUILDING. Ian Lurie, Portent For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They...
DESIGNING FOR HAPPINESS Pamela Pavliscak, Change Sciences? Technology is a field full of optimists. We design technologies to make life easier, to help tiresome chores go faster, to add value to people’s lives. We strive for seamless interaction. We obsess over the...
