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Designer Myopia Video

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CHIFOO 2016 Speaker Series

Designers are often told that users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and...

CHIFOO 2016 Speaker Series | Bounded Irrationality

Designers are often told that users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and...