Tag Archives | 2016

CHIFOO 2016 Speaker Series | Bounded Irrationality

Designers are often told that users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and economists has trained us to frame solutions with this precept. Bounded rationality belies the […]

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Presumptive Design
January 29, 2016

Leo leads a half day hands-on workshop that turns the usual Discover | Define | Design process on its head. Attendees will learn the theoretical frameworks on which presumptive design is based and have ample opportunity to practice the method in this dynamic workshop. Learn more and register at

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