PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE Charles Lambdin, Intel Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is...
FAULTY BY DESIGN: A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING William Gribbons, PhD, Bentley University “I tell my graduate students each semester the human mind is not optimized for complex decision-making, which explains why we all regularly make...
