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Tag Archives | 2016 videos

Faulty By Design
February 10, 2016

Our ability to navigate within a product is impacted by the underlying psychology of decision making. Bill presents a variety of design practices that UX designers can use to address complex decisions, facilitating more effective outcomes.

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Marketing Isn’t Storytelling.
April 6, 2016

For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.

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