Learn how Presumptive Design differs from traditional user-centered design, and how it welcomes and leverages our irrationality by using failure as the main catalyst for insight.
Tag Archives | 2016 videos
Our ability to navigate within a product is impacted by the underlying psychology of decision making. Bill presents a variety of design practices that UX designers can use to address complex decisions, facilitating more effective outcomes.
Ward will talk about reinventing the Wiki and how the distributed internet’s fundamental ideals have evolved with technological innovation since it’s inception.
For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.