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Tag Archives | 2007

2007: Mind the Business: Promoting the Value of Your Work

Human-computer interaction (HCI) professionals and the companies that offer their services are increasingly being asked to quantify their value and their contribution to the bottom line. Despite all the buzz about ROI, when it comes down to it, many of us are still unsure how to make a solid sales pitch for our skills and […]

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Selling Creative Solutions to Clients – Panel Discussion

How do you convince a client that a comprehensive usability study is the best approach to diagnosing their product’s problems? How can you approach your customer about optimizing processes in the face of long-standing political opposition? Whether you define your client as someone within or outside your organization, you likely run into challenges such as […]

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