Date: April 9, 2008
Gary Hirsch — On Your Feet

Businesses crave new stuff.  And they want it now.  Product cycles shorten, competitors and information spreads faster and the consumer gets more demanding. Techniques from the world of improvisation can help respond to these forces. Improv actors are real-time, market-driven innovators.

A team of people works together to create something (a story) to satisfy a customer (the audience) under extreme time pressure (instantly, on the spot). They use a set of tools that absolutely anyone can learn and practice.  The methods improvisers use on stage help create the conditions for new ideas to emerge.