Seda Evis is a design strategist and a creative business leader with extensive experience in technology, operations, planning, design and design research. Her superpower is systems thinking in experience design and her hybrid mind, combining creativity and analytics, strategy and design, left and right brain. Her work results in new markets, products and concepts, services and organizations, with a focus on human experience and insights in a range of industries — technology, consumer goods, education, industrial, aviation and automotive/mobility. Seda is a Designer-in-Residence at University of California San Diego’s Design Lab. She’s also a board member at Design Forward Alliance, a non-profit that promotes human-centered design as a tool to help advance San Diego as a premier city for business, education, and enjoyment. Seda teaches Innovation and Design Thinking at University of San Diego’s Entrepreneurship Institute, also her alma mater.