Date: January 8, 2003

What is the role of UXD—past, present, and future—in the business environment? Principals from web, graphic and industrial design firms discuss end-user involvement in the design process and its relationship to the bottom line. The 2003 series begins with a grounding in the business case for UXD and how it makes dollars and sense.

Steve Brown, Fiori Design, Portland OR
Steve is the partner in charge of Design and Interaction at Fiori. He has fifteen years of experience leading the development of successful consumer and technology products. Before Fiori, Steve was director of product design at Ziba Design, and a product development manager at Intel. He is currently a director of the Association of Professional Design Firms. His clients include Hewlett- Packard, InFocus, Iomega, Microsoft, Intel, Logitech, and Samsung.

Jen Devoe, White Horse, Portland OR
As owner and principal of White Horse, Jen is guiding the company’s development as a nationally recognized provider of strategic Internet professional services. She joined White Horse Studios in 1998 as its general manager. In 2000 Jen led a private investment group in its acquisition, changing the name to White Horse. She has also been instrumental in developing long-term partnerships with clients such as AT&T Wireless, Cisco Systems and General Motors.

Wendie Siverts, Wendie Siverts Studio, Portland OR
Wendie Siverts is co-principal of Wendie Siverts Studio, a Portland design firm founded in 1996. Her clients include PSC, Scott USA, White’s Electronics and Motorola. Previously, Wendie worked at Fiori Product Development and for Virtual Vision . At Virtual Vision, she was part of a team that developed the groundbreaking ” Sport,” a wearable head-up display. An active member of IDSA, she served as 2002 Western District Conference co-chair, IDSA Oregon Chapter Chair, and Ink

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