Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is largely tactical in nature. In Presumptive Design we call this ‘hill climbing.’
The problem is regardless of the quality of the work that follows, it’s very likely a lot of value has already been left on the table. Presumptive Design enables UX to help projects take a step back from the status quo and proactively engage the whole team in upfront strategic work. By exploring the problem space and assessing whether they’re even climbing the right hill, Presumptive Design enables teams to quickly reduce project risk and opportunity costs.
In this talk you will learn how Presumptive Design differs from traditional user-centered design, as well as how it welcomes and leverages our irrationality by utilizing failure as the main catalyst for insight.
About the Speaker
Charles Lambdin (@cglambdin) is a User Experience Researcher at Intel Corporation. He’s a published researcher specializing in research methodology, decision making, user experience and information visualization.
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