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Marketing Isn’t Storytelling.
April 6, 2016

Vector Image of Ian LurieMARKETING ISN’T STORYTELLING. IT’S WORLD BUILDING.
Ian Lurie, Portent

For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their own stories.

Come to this session to hear how playing Dungeons and Dragons teaches great marketing, the basic principles of marketing worldbuilding, and why this may have broader application.

About the Speaker

Ian Lurie (@portentint) is CEO and Founder of Portent, a full-service digital agency he started in 1995. Ian’s professional specialties and favorite topics are marketing strategy, history, search and all things nerdy.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he’s been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle’s ridiculously steep hills.

You can read some of Ian’s recent work here and here.

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