Date: November 5, 2008
Nancy Frishberg — Certified Innovation Games® Facilitator

Frishberg introduces design games: structured, time-limited and enjoyable activities to involve your customers, your users, and your team.

They focus your audience on specific questions related to products and services such as prioritization of features, what’s not working well, how a product fits into daily life, and what kind of physical-digital environment your customers live in. In the end, your team has data to drive decisions, and even had some fun along the way!