Date: March 18, 2006
Tom Cocklin, Ph.D., CHFP, Human Factors Engineering, — Hewlett Packard

When to research and when not; how to ask questions; the scientific method; validity and reliability; experimental design; applying basic methods to usability work.

Fundamentals are tied to practical, real-world examples to illustrate the power and pitfalls of statistics in design research.

About the speaker
Tom Cocklin is a hardware human factors engineer with over 20 years of experience in product design and usability testing. Products he has collaborated on include UNIX workstations, networking systems, scanners, oscilloscopes, logic analyzers, and printers. During product development he has created novel methods for turning expression into fact through his research in acoustic quality, control quality and image texture assessments. He holds a B.A in Psychology from the University of Colorado and a Ph.D. in Experimental Psychology from the University of Kansas and is a Certified Human Factors Professional.