Date: March 13, 2013
Christopher Stapleton —, Real World Laboratory

Life is precious. Why waste it? Every moment counts! Experiential venues from theme parks to museums, schools, shopping centers and even hospitals are re-designing their experiences by transforming everyday activities into making memories for a lifetime. How much of our lives are robbed by killing time for the next teller, the doctor, tires being changed, waiting for a table or that 4 minute thrill ride?

Christopher Stapleton discusses how his applied research firm, Simiosys, conducts Experiential Make-overs to assess, design and test novel entertainment alternatives that give venues that extra kick. His collaboration with academic, commercial and civic institutions has challenged him to quantify and qualify the elusive “Wow factor,” in appealing to mainstream audiences. He will share his approach and tools that can apply to human factor design.

About the Speaker
Christopher Stapleton (@MixingRealities) is a Creative Venture Catalyst for, Real World Laboratory. He has been consulting, designing, prototyping and delivering innovative experiences for organizations such as Disney, Universal, Nickelodeon, Sanrio & Paramount Parks leveraging experiential research collaborations with Canon Inc., Technical University of Munich and University of Central Florida funded by agencies such as NASA, NSF and the Departments of Education and Defense. He is the Founding Director of the Media Convergence Lab at the Institute for Simulation and Training, Founding President of the Rural Heritage Center and a founding faculty member of the University of Central Florida Digital Media Program. He has served as chair on the conference committees for ACM/Siggraph, IEEE/ISMAR and IEEE/VR. Mr. Stapleton received his start working on Broadway and designing for film, TV and computer graphics in New York City where he earned his Master of Fine Arts in design for theater and film at the New York University’s Tisch School of the Arts.