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Experiences for Understanding – Nathan Shedroff

Date: March 5, 2003
Speaker: 
Nathan Shedroff — 

While interface, information, and interaction designs have made interfaces and experiences easier to use, navigate, and understand, they are still a far cry from what meeting our expectations of interfaces. Surely, looking at interfaces in Science Fiction throughout the past even just the credible ones we aren’t realizing the potentials nor the fruits of our imaginations.

Shedroff, author of Experience Design, argues that the missing ingredient isn’t technological but social and emotional and that we don’t yet understand much about how to integrate these aspects of interfaces into the design process. There are, however, a few places to start and some good understandings discovered that can help us find the path to better interfaces that fit into the lives of our users more seamlessly.

Nathan Shedroff

“I’ve been an experience designer for over twelve years and have become an expert and leader in the fields of Information Architecture, Interaction Design, and Online and Interactive Media, with extensive, professional experience. I try to innovate in these fields as much I can and spend most of my time in the industries using multimedia and interactive technologies. My electronic experience spans CD-ROM development, kiosk technology, applications development, online services, and the Internet.

I have worked in many different media and written several books on multimedia, computers, and information. My electronic experience spans CD-ROM development, kiosk technology, applications development, online services, and the Internet.

Lately, I have been building solutions for businesses that enhance and evolve their online branding, developing new types of online advertising, and building customer-centered online experiences for companies seeking to expand their contact and services in this medium.” www.nathan.com

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