FAULTY BY DESIGN: A PSYCHOLOGICAL EXAMINATION OF USER DECISION MAKING February 10, 2016 William Gribbons, PhD, Bentley University The psychological variables influencing decision making and highlight how these factors affect a user’s performance navigating the decisions embedded in our products. Bill will offer examples of how user experience designers can address Complex decision exceeds our […]

MARKETING ISN’T STORYTELLING. IT’S WORLD BUILDING. April 6, 2016 Ian Lurie, Portent For years, we’ve referred to ‘marketing as storytelling.’ This creates a problem: Storytelling involves a single narrative arc, and our customers don’t want to be dragged into a single arc. They want a space in which they can move about and create their […]

DESIGNING FOR HAPPINESS July 13, 2016 Pamela Pavliscak, Change Sciences? What does it mean to design for happiness? Based on a combination of design research and data science, this session will explore what makes people happiest when they use technology and what we can learn from that to design for positive outcomes. About the Speaker […]

LET’S PRETEND: USING PERSONAS TO PLAY WITH PROBLEMS September 14, 2016 Carolyn Chandler, Mira Fitness Anna van Slee, Sideshow Collectibles To uncover the most common problems, designers must empathize with their users and come to know the spaces and times in which they move. In this interactive presentation, UX guru Carolyn and game designer Anna […]

The all-too-common phenomenon whereby, despite our best intentions, we sometimes design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and business goals.