• Design to Change Behavior: Using Psychological Frameworks to Drive Outcomes – with Amy Bucher

    Your Own Home via Zoom OR, United States

    Digital technology can support people in making all kinds of positive behavior changes, but in order to do that, it has to be compelling and address the reasons why people struggle to achieve their goals. Behavior science offers several frameworks that can layer onto a design process to create products that are not just engaging to use, but actually help people perform the behaviors that lead to better outcomes for health, wealth, and happiness. Learn about best practices from COM-B and self-determination theory of motivation to help you design to change behavior.