Lecture Details

Sometimes when we share research findings, we hear back, “We already knew that.” In this talk, I’ll examine why that happens, and what we can do about it. Sometimes, it’s a cognitive bias, called hindsight bias and also known as the “knew it all along” phenomenon. But there are other causes and we can adjust our approach to research to try and limit this all-too-common challenge.

About Steve Portigal

Steve Portigal is an experienced user researcher who helps organizations to build mature user research practices. He is the author of Interviewing Users: How To Uncover Compelling Insights (now in a second edition) and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast.

Website: portigal.com/

Linkedin: linkedin.com/in/steveportigal/

Virtual Event Details

The Zoom link to attend is: https://us02web.zoom.us/j/87387924566?pwd=RVlJT3d1VThtOTM4V2dCU3RUV1dSZz09