Do you wish more people understood good design and valued good designers? Or that your organization gave more power and influence to UX roles? Author Scott Berkun’s new book, How Design Makes The World shows the way, with inspiring new stories about the importance of design, and tactics for helping everyone appreciate good design and why it matters in their work and daily lives. He’ll share lessons from the book and offer advice on how to make design and user research more influential in your organization.

About Scott Berkun

Scott is a bestselling author and popular speaker on creativity, leading projects, culture, business and many other subjects. He’s a former interaction designer and project manager who worked for many years at Microsoft and WordPress.com. He’s the author of eight books, including The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared, in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun.