Digital technology can support people in making all kinds of positive behavior changes, but in order to do that, it has to be compelling and address the reasons why people struggle to achieve their goals. Behavior science offers several frameworks that can layer onto a design process to create products that are not just engaging to use, but actually help people perform the behaviors that lead to better outcomes for health, wealth, and happiness. Learn about best practices from COM-B and self-determination theory of motivation to help you design to change behavior.

About Amy Bucher

Amy Bucher, Ph.D., is Vice President of Behavioral Design at Lirio, where she leads a team of behavioral scientists and health experts focused on designing AI-powered behavior change journeys to drive better personal and population health. She brings over 15 years of experience in digital health product design coupled with deep behavioral science training. Amy is a recognized expert on applying the psychology of motivation to design, and authored “Engaged: Designing for Behavior Change” published by Rosenfeld Media and named one of Kirkus’ favorite indie books of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, where her work included research and intervention development around workplace safety, healthy aging, behavioral health, general wellness, and many other behavioral domains. Amy also served as Senior Manager of Specialty Pharmacy Strategy for the CVS Health Digital Innovation Lab, and as Associate Director of Behavior Science for the Johnson & Johnson Health and Wellness Solutions Group. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.
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