Details

The name of this talk is drawn from the work of anthropologist of innovation Ulf Hannerz. A cultural swirl is an open system with diverse participants that, in its inclusion of different ways of knowing and sensing and solving, seeks out encounters with serendipity and rises to the ever-renewing challenge of thriving in a changing world. Drawing from her own research on global digital makers and users, Dr. Maaxa illustrates examples of cultural swirl that have led to groundbreaking innovation. This talk offers tools and frameworks for UX and other HCI specialists who’d like to bring anthropology into their practice, and to cultivate diversity and collaboration with their orgs and teams.

About Ali Maaxa, Ph.D., Maaxa Labs

A digital anthropologist-turned researcher and innovation strategist, Dr. Maaxa is founder and principal at Maaxa Labs, where she partners with clients to discover new problems, needs, and solutions. Starting with journeys and the stories they tell, she builds frameworks that teams can use to grasp and benchmark the impact of their solutions. She has worked with AI incubators at AWS, digital solutions for diverse recyclers, music production software, and SaaS Customer Success teams. She has served as a fractional customer experience officer for startups and structures customer councils for enterprise software.

Hybrid Event Details

Join us in person! Fresh Consulting has graciously agreed to host this talk in their space at 811 SE Stark St #300, Portland, OR 97214.

Join remotely! If you are unable to be there in person but would like to join us remotely, the Zoom link is https://us02web.zoom.us/j/87387924566?pwd=RTM4SndPSGR4NkkyUXdqWXExeTBLQT09