AI in Design, Preparing for Epic Creative Change

Join us for an inspiring session with Matt Rhoades, Founder and Chief Creative Officer of MatteLab, as he shares his journey and lessons learned from over 30 years of global design experience. With a rich background in product design across diverse industries, Matt has contributed to groundbreaking projects that blend creativity, strategy, and innovation.

In this talk, you will:

• Discover key insights into the intersection of design, strategy, and innovation
• Explore how personal experiences shape professional creativity and problem-solving
• Gain inspiration to apply creative thinking and design principles to your own projects
  

About Matt Rhoades, Founder and Chief Creative Officer of MatteLab

Matt Rhoades is the Founder and Chief Creative Officer of MatteLab, a Portland-based product design agency. With over 30 years of experience in industrial design and product strategy, he has worked across industries from sports to consumer goods, earning multiple patents and industry awards. Previously, he was the Global Creative Director of Athletic Training and Team Sports Equipment at Nike. Matt has also held leadership roles at Fox Racing, Frog Design, and Trek Bicycle. He holds a B.S. in Industrial Design from ArtCenter College of Design and an MBA in Entrepreneurial Management from Marylhurst University.

Website: https://www.mattelab.com/

Hybrid Event Details

Join us in person! Instrument has graciously agreed to host this talk in their space at 3530 N Vancouver Ave, Portland, OR 97227,
NOTE – use this address for directions to this event. The entrance is on North Vancouver, not North Williams!

Join remotely! If you are unable to be there in person but would like to join us remotely. The Zoom link to attend will be available here a couple of days in advance.