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Ethnography-based Work for Business in Emerging Markets – Dr. Tony Salvador

Date: April 4, 2007
Speaker: 
Dr. Tony Salvador — Intel

Businesses are increasingly relying on ethnographic-based work to catalyze new technology markets within “emerging market” countries. This talk will draw on examples from Tony’s experience in regions such as the Middle East, India, China, and South America to highlight how this research impacts the bottom line.

About the Speaker
Dr. Tony Salvador is the Director of Research for the Emerging Markets Platforms Group (EMPG) at Intel Corporation. His team of research ethnographers, along with the rest of the business unit, is based in five different global cities. Tony will discuss some of the distinguishing features of this work—from research to residence—with an emphasis on how ethnographic and related research is integrated into the business and product outcome. Prior to his current role, Tony was a research scientist and co-founder of Intel’s People & Practices Group.

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