Date: January 8, 2014
Speaker: Julie Yamamoto, CMD Agency
To kick off this year’s series on storytelling, we’ll try on a few constructs for size. In this discussion, we will review a variety of ways to structure narratives, from the common to the complex, paired with examples from our current digital environment. Attendees will have the opportunity to survey different forms of storytelling and determine if some may work for their organizations’ needs. Hands-on talk about how to use video capture equipment and editing for storytelling and capturing user experiences for design, usability, research, social sharing and other needs.
About the Speaker
A journalist by training, Julie Yamamoto (@juliey) has participated first-hand in the information revolution that brought mainstream communications from print to pixels. Julie began her journalism career working for major daily newspapers in Southern California, and later as a reporter and editor for The Associated Press in Los Angeles. After working in daily news, her career path took her into public relations and marketing communications both in-house at organizations on the East Coast and on the agency side of the fence at leading firms in the West. During her eight years at CMD, Julie has brought a wealth of experience to strategic planning, working with content creators and social influencers, project management, social media practice and media training. Julie is a graduate of the University of Southern California.
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