The all-too-common phenomenon whereby, despite our best intentions, we sometimes design with a nearsightedness that results in websites and applications that please ourselves and impress our peers but don’t meet user and business goals.
About the Speaker
Rian Van Der Merwe (@RianVDM) designs and builds high quality software that people love to use, and I wrote a book about it called “Making It Right“.
He spent seven years in Silicon Valley and then moved to Portland, OR in April 2014. He has been working as a Product Manager for Wildbit and an independent author, speaker, and product consultant with Elezea.
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