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Death to Personas!  Long Live Personas! – Liz Bacon & Steve Calde

Date: May 7, 2008
Speaker: 
Liz Bacon & Steve Calde — Devise & Cooper

Steve and Elizabeth, former colleagues at Cooper, will discuss using personas as a tool to develop product features and behaviors. They will explore pitfalls, misconceptions, and misuse, as well as helpful persona creation and application techniques to inform interaction design solutions.

About the Speakers
Elizabeth Bacon is co-founder and Chief Design Officer at Devise. She received her “post-grad” education in interaction design at Cooper, where she worked for three inspiring years designing interactive systems and helping refine methodology and practice. She then worked for five years at St. Jude Medical, where she was a founding member of the New Product Planning team, designing solutions for implantable medical devices that satisfy and delight customers. She also is a Director of the Interaction Design Association and an active member of CHIFOO. Above all, she is passionate about improving the world through the practice of interaction design and sharing perspectives with fellow practitioners.

Steve Calde is a Principal Design Consultant at Cooper, where he’s been helping to make the digital world a safer place for users since 1998. Steve has worked on scores of design projects in diverse domains such as golf course irrigation, IT administration, online radio, enterprise resource management, intravenous medication delivery, telecommunications, and more. Steve also teaches Cooper’s Interaction Design Practicum and Communicating courses. In a previous life, Steve was a technical writer for Rational Systems and GW Associates (semiconductor factory automation).

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