Beyond today’s artificial narrow intelligence (ANI) is Artificial General Intelligence (AGI), also known as General AI. It is a technology expected to rewrite what it means to live on planet Earth. What does that mean and how do we prepare for it today? Designers,...
Melissa Gregg, Intel Senior Principal Engineer & Research Director, Client Computing Group The PC industry is poised between legacy and emergent business opportunities: the established market for desktops and laptops and the new computing experiences enabled by...
Why Designers Should Learn Business and What You Can Do About It Patrick Neeman, icertis Most designers may have heard something like, “learn to code like your life depends on it.” While empathy for the engineering process is important, and that mythical...
Designers are often told that users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and...
PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE Charles Lambdin, Intel Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is...
PRESUMPTIVE DESIGN WORKSHOP: BOUNDED, IRRATIONAL DESIGN RESEARCH PROCESS Leo Frishberg, Phase II As designers and researchers we are passionate about discovering the real needs of our constituents and more importantly, bringing solutions that matter to their lives....