Coding is for Coders Oct 4, 2017

Why Designers Should Learn Business and What You Can Do About It Patrick Neeman, icertis Most designers may have heard something like, “learn to code like your life depends on it.” While empathy for the engineering process is important, and that mythical...

CHIFOO 2016 Speaker Series

Designers are often told that users seek easy answers which are arrived at rationally. Said users are bound by predictable, limited amounts of time, knowledge and interest. They are bound and are understood by bounded rationality. The influence of psychologists and...

Presumptive DesignJanuary 6, 2016

PRESUMPTIVE DESIGN: UX IN THE PROBLEM SPACE Charles Lambdin, Intel Most UX work, indeed most project work, occurs after the big questions have been ‘answered.’ The team knows (typically by fiat) what THE SOLUTION is and, as a result, their effort that follows is...

Workshop:Presumptive DesignJanuary 29, 2016

PRESUMPTIVE DESIGN WORKSHOP: BOUNDED, IRRATIONAL DESIGN RESEARCH PROCESS Leo Frishberg, Phase II As designers and researchers we are passionate about discovering the real needs of our constituents and more importantly, bringing solutions that matter to their lives....