If we look closely at interactions that frustrate us we can clearly see bounded irrationality at play, disrupting our ‘expected’ path of outcomes. This talk will cover how the dynamic of neuroscience, culture, and personal preferences create “unique” rational experiences.
Bounded Irrationality: Supporting Users and Creating Community
Be the first to see the Season 2 Premiere of Expose UX in person before it’s released online! Expose UX is the web TV show where startups compete for prizes while getting feedback from user experience experts. It’s Shark Tank for UX design. Learn from the experts’ advice and improve your own product! Watch past […]