Archive | 2013 Events

Quantifying Kick-Ass

Immersive Environments and Advanced Visualization Technologies for Testing New Car Designs
Elizabeth Baron
July 10, 2013

The Ford Immersive Vehicle Environment (FiVE) applies a variety of real-time, advanced visualization technologies to allow efficient, quick and effective evaluations of vehicle design proposals. Ford is using virtual and augmented reality in a unique and amazing way to simulate a multitude of customer perspectives very early in the development process. Their approach is different…it […]

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The Emotion Commotion: 2013 Redux
August de los Reyes
May 1, 2013

This talk revisits a framework for thinking about design and emotion introduced in 2007. A little over half a decade later, design has advanced to being one of the key differentiators in the business arena—namely for its power to forge strong emotional bonds. In other words, design helps experiences kick ass. How does one measure […]

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Sorry Seems to be the Hardest Word
Charles Austen Angell
April 3, 2013

Building a Kick-Ass company is more than just difficult—it’s a high-wire act that challenges even the most skilled product development acrobats, and there’s no net. Just look at Tim Cook’s apology for Apple’s Maps application—The company that danced on the wire for so long had to swallow its pride when it kicked its own ass. […]

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