The number of books, articles, and conferences on innovation, creativity, and design is staggering. Yet, there is still precious little on what designers actually do, how they do it, and how they interact with the other disciplines involved in bringing concepts to fruition. This talk is based in the premise that design is a distinct […]
From Ideation to Innovation: The Role of Design Research in Crafting Great User Experiences
This full-day tutorial will teach students about the ways in which scenarios are both a crucial conceptual design and vital communication tool for successful ideation in the practice of interaction design. The instructors are versed in the scenario-based approach to interaction design as practiced in the Cooper Goal-Directed Design methodology.
Steve and Elizabeth, former colleagues at Cooper, will discuss using personas as a tool to develop product features and behaviors. They will explore pitfalls, misconceptions, and misuse, as well as helpful persona creation and application techniques to inform interaction design solutions.
Businesses crave new stuff. And they want it now. Product cycles shorten, competitors and information spreads faster and the consumer gets more demanding. Techniques from the world of improvisation can help respond to these forces. Improv actors are real-time, market-driven innovators.