Whether we think of ourselves as researchers, designers, architects, or engineers, we all contribute to the discipline of human-computer interaction. By working to understand people’s needs and habits, we seek to inspire new product experiences. But although we may practice our craft daily, we are frequently challenged to articulate the process we use to transform […]
From Ideation to Innovation: The Role of Design Research in Crafting Great User Experiences
Innovation Games® is a set of a dozen hands-on activities to develop strategic planning and tactical decision-making skills. Using a variety of expressive techniques, Innovation Games get firsthand reactions from customers and users about an actual or proposed product, a product category, or service offering.
Frishberg introduces design games: structured, time-limited and enjoyable activities to involve your customers, your users, and your team.
The business world has begun to talk about the need to address meaning in customers’ lives, but few have bothered to define what this means and none have developed any models or methods for how this intersects with product or service development—until now.