Date: June 6, 2007 Speaker: Martha Cotton — Herbst LaZar Bell Inc. There frequently is a frustrating phenomenon of one particular aspect of the kind of work user researchers do: When you do your job well, what you have illuminated about a user experience becomes...
Date: May 9, 2007 Speaker: Liz Bacon, Devise; Sabrina Jetton, Portland Community College; Wendie Siverts, FlatHED, Inc.; Catherine Veraghen, White Horse — In this co-sponsored event, local experts will discuss the role of visual communication when it comes to...
Date: April 4, 2007 Speaker: Dr. Tony Salvador — Intel Businesses are increasingly relying on ethnographic-based work to catalyze new technology markets within “emerging market” countries. This talk will draw on examples from Tony’s experience...
Date: March 7, 2007 Speaker: Carrie Gilbert — White Horse As HCI practitioners, we may not always align ourselves with the role of Salesperson. But many of us are increasingly being asked to do just that. We are in the business of selling ideas, whether we are...
Date: February 7, 2007 Speaker: David Siegel — Dray & Associates Our field has been overly preoccupied with return on investment (ROI) as the basis for making the business case for user centered design (UCD). However, experience has shown that the most...
Date: January 10, 2007 Speaker: Tom Herceg — Tektronix, Inc. Over the past decade, business leaders have been bombarded with a myriad of business magazine articles on design, design awards, and consulting firms pitching their approach to design. Likewise,...
