Working the last couple years in a building full of storytellers, Jason Sack has learned how powerful narrative can be in creating great products and experiences. Selling an idea, creating a sense of drama, and maintaining engagement in an experience all stand to benefit from a better understanding of storytelling. Because UX people are uniquely positioned to work across disciplines, we can act as stewards of our stories as well as those of our users. Using examples and anecdotes, Jason will walk through a variety of ways we can bring the larger story to life while reinforcing it down to the smallest interactions.
About the Speaker
Jason Sack (@jasonsack) is currently Lead User Experience Designer at the global agency Wieden + Kennedy. He moved to Portland two years ago from the Bay area, where he led design teams at notable Silicon Valley companies such as Adobe and Apple. He has worked with Nike, American Express, 3M, Imation, General Mills, and many more.
Sack began his design career in Minneapolis, where he built the User Experience practice at digital agency space150. He studied at the University of Minnesota and California State University, and has taught interactive design at the Art Institutes International.
Jason is a passionate advocate of human-centered design, and has spoken throughout the country about emotional design, user experience, and innovation. When he’s not working Jason composes music, hacks wireless children’s toys, and writes an occasional post in his blog at jasonsack.com.
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