Date: July 11, 2012
Speaker: John Weiss — WebMD
John will present the creation of Behavior Change Systems for healthy living by exploring the following three essential areas: (1) Theory—The Cognitive Psychology of Behavior Change, (2) Strategy—Systems Thinking Modeling (how you model ecosytems and values), and (3) Tactical—Examples of Behavior Change Systems (do’s/don’ts).
John Weiss is Executive Creative Director of WebMD Health Services, and his work is guided by purpose, passion, simplicity, beauty, innovation, and surprise. He is responsible for crafting online experiences that change behavior and ultimately improve lives. John oversees all aspects of design across digital and traditional mediums within the organization. With over 13 years of experience in interactive and experience design, John has built and led high performing design teams as the Director of Experience Design at Waggener Edstrom, and Experience Director at Ascentium. Through smart design that empowered their audience and strengthened their brand, he has designed compelling work for clients such as BMW, Microsoft, U.S. Air Force, T-Mobile, Subaru, Amazon, Motorola, GE, Disney, Honda, and Intel. John founded FiveEdge Media in 2003, a Portland/Seattle-based Experience Design agency that conceived, prototyped, and designed innovative visually compelling application and experience designs with great attention to detail for over 28 clients which led to a successful acquisition in 2008. John is deeply passionate about creating authentic experiences that are truly meaningful—experiences that are rooted in elegant design, built with innovative technology, and create lasting relationships and shape the future.
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