Date: October 8, 2014
Lee Fain — Electrolux

Lee FainProducts, services and technology have a political gauntlet to conquer before they make their first appearance in the marketplace. Often the first line of defense in a corporate environment is the internal audience and invested key stakeholders.

Developing the solution is not enough. How you communicate the idea is just as important as the solution itself. Communicating your approach at the right time with the right mediums, and using the right level of fidelity to motivate the audience into action is an art. One needs to be an effective persuader. One needs to be a provocateur.

About the Speaker
Lee Fain leverages the process of Design Innovation to develop compelling collaborations while building deeper cross-functional relationships within Electrolux’s North American Group Design.

Before this role, he led design-centric initiatives for 3M’s Electronics & Energy Business Group where he collaborated with business partners to conceptualize material science solutions through various forms of stimuli to achieve the desired end result.

Most recently his design thinking was highlighted in a book titled: Solving Problems with Design Thinking: Ten Stories of What Works by Jeanne Liedtka, Andrew King and Kevin Bennett. Chapter 4 is dedicated to transforming B2B customer engagement at 3M.

Lee Fain received a Master of Fine Arts in Industrial Design from the Savannah College of Art and Design and a Bachelor of Arts in Communications from Campbell University in North Carolina. He lives in Charlotte, North Carolina with his wife and two children.

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Art of Articulation from CHIFOO Communications on Vimeo.