Date: March 5, 2008
Jon Marshall — Innovation Frameworks

Originally designed to organize the fuzzy front end of new projects, the DC Cycle™ (an intuitive framework for moving toward well-researched designs and plans) has been elaborated over the past five years to greatly facilitate the innovation process, merging ideas and inspiration with context, opportunity, and customer needs.

Jon will describe the basics of the DC Cycle with its component parts and some of the philosophy behind its use. The cycle incorporates many ideas from different disciplines–from the creative process to the Toyota Development System–and can be applied to a wide variety of innovation aspects.