Getting buy-in from project stakeholders is often the most critical piece of the design puzzle. Learn how to successfully collaborate with your stakeholders so everyone is on the same page from the start. Hint: like any good UX design, it starts with knowing your audience and what’s most important to them.
About the Speaker
Mary Shaw (@maryshaw) is a seasoned UX consultant with 20 years of client-facing experience working with Fortune 500 companies, mid-sized businesses and startups. Mary helps clients get more customers and qualified leads by designing digital products that intentionally communicate who the product is for, what they get, and what's next. Mary has worked on a variety of UX design projects for clients including Coca-Cola, Weight Watchers, Unilever, Starbucks, and Conair Corporation.
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